What is clean beauty & why it matters?

February 20, 2020

What is clean beauty & why it matters?

By Nicola Connolly, Founder

Series 1: Clean beauty

Many of you were telling us that you were confused and overwhelmed by all the information out there on natural, non-toxic and clean beauty. So, in this 3-part series, we’re going to explain the difference between some of the most common terms including:

  • clean beauty
  • green beauty
  • natural skincare
  • organic skincare

Confused? Think they’re all the same? Don’t worry you’ll soon know what the difference is!


I switched to all natural and organic products over 15 years ago when I started working with traditional communities in the Amazon Rainforest, Galapagos islands and Andes Mountain in Peru & Ecuador.  I was fascinated by the incredible variety of plants and the power and magic of these plants that helped these local communities stay healthy. So, I spent over a decade studying and researching the science behind natural beauty and trying to get my head around what it all meant.

To me, like many of you I imagine, it just made sense to not put anything on my body that a) I didn’t know what it was and b) could guarantee it wasn’t hurting the planet or the communities where ingredients were sourced or manufactured.

When we set up Nunaïa, one of our core truths or beliefs was that no one and nothing should suffer from what you put on your skin, that includes our gorgeous customers, our growers and the earth so clean, green and natural make up a huge part of what we do!


The first thing to note is that there is no common definition or regulation around the term ‘clean beauty’, but it effectively means beauty products made with ingredients that are non-toxic to humans.

Many of us are now more concerned with what we eat and how we look after ourselves and that includes the products we put on our skin. Clean beauty ingredients can be both synthetic (hyaluronic acid, peptides etc.) and natural ingredients – (rosehip oil, cacao butter etc.)

The reason this is important is that many beauty products contain lots of synthetic, chemical ingredients that have been linked to health issues including known carcinogens and endocrine disruptors.

To keep it simple, at Nunaïa we promise to keep our products free from all ingredients that can be linked to harmful health effects. This is why we ban the use of over 1500 different ingredients in our products that we consider toxic and harmful. These include parabens, phthalates, phenoxyethanol, mineral oils, SLS and synthetic fragrance to name just a few.

What you will find however is 100% plant-based actives, vitamins, minerals, phytonutrients, antioxidants, polyphenols and amino acids to keep your skin radiant, nourished and healthy.


At Nunaïa (pronounced [noo-nigh-yah]), we bring more connection into women’s lives through our daily beauty wellness rituals. We believe in easy to use, multi-tasking organic & vegan beauty rituals that restore glow and balance and fit seamlessly into your beauty routine.


Discover our clean Superfood Skincare Rituals